Hi. This is Ray Dombroski from thevectorlab.com.
Today, I want to show a technique I’ve developed that will help you customize your typography
in logos. Whenever I start out on a typography project, I like to find some inspiration.
Here’s a script logo that I found on Flickr. I’m going to use a general letter shape to
create my own logo. What I’ll do initially is turn the opacity down and print it out.
Then, I’ll sketch out over that and make my own new letter forms. When I’m done, I scan
that back in and draw out the paths in Illustrator with a pencil. Once you have all the paths
drawn out, change it all to black, and change the inside sections to white. Now, in the
pathfinder menu, hit Merge. What that does is it makes everything one big compound path.
Now, select the black. Then, select Inverse and delete everything that’s not black. What
I’ll do now is I’ll change the logo to white, and then copy and paste in back a black fill-in
stroke, and then thicken up the stroke a little bit. We want to make this look 3D, so I’ll
drag the copy of this away from the type. To complete the 3D look, you need to start
bridging all the gaps and make this one, big, solid piece. Now, I select all these bridge
pieces, change them all to black, hit Lock my white layer, hit Merge again in the pathfinder
menu. Keep it selected. Assign it to black. What that does is it fills in all the gaps.
Hit Merge again. Now, you can see the 3D effect. Now, I print this out on my inkjet printer.
As soon as it comes out, I take it over to the sink, sprinkle water on it, smear the
ink until you start to get a really cool look. Once you have that how you want it, you can
leave it out to dry or use a hairdryer to speed up the process. When it’s dry, I like
to go in with a pencil to define the line work and add some shading. Now, I have it scanned back into Photoshop
as a greyscale image. For the final step, I go Image, Mode, Bitmap, Half-tone screen,
Line, and I think that looks really cool. Now, I’ll save that image to my Desktop and
place it back in Illustrator. In Illustrator, you can assign bitmap image as a color. With
this typography, I actually want to put a grading behind it. So, I’ll go to Edit Colors,
Invert Colors. What that does is it flips out the bitmap so you can use it as sort of
a mask. I’ll put a red-orange grading behind it to give it this look. That’s it. Thanks for watching and be sure
to check out thevectorlab.com to see all the great products we have to offer.